The concept emerged from an annual team hackathon designed to encourage experimentation and new ideas for improving the digital client experience. Through analysis of audience behavior and feedback, it became clear that many users struggled to fully engage with long-form insights due to time constraints and content complexity. The new capability was designed to allow users to listen to investment insights while reading, browsing, or multitasking. Key capabilities included: • AI-powered narration of long-form insights • Synchronized text highlighting so readers can follow along while listening • A persistent audio player that scrolls with the page • Desktop playback controls with visual progress indicators • Mobile audio controls optimized for on-the-go listening The experience was integrated directly into the organization’s publishing platform, allowing the capability to scale across a growing library of investment insights. The audio experience introduced a new way for audiences to engage with investment thought leadership, improving accessibility and creating a more flexible content experience. The feature expanded how users interact with insights—whether reading at their desk or listening on the move—while establishing a foundation for future AI-enabled content experiences. Engagement metrics improved across the platform: • +11% increase in engagement time • +16% increase in average session duration • +4% increase in engagement rate